Bicoastal Publicist is a publication of JCS Strategies exploring publicity, digital visibility, personal branding, media positioning, and intellectual talent management.
Written by Jordan Carlton Schaul, PhD, the publication examines how authors, speakers, subject-matter experts, media contributors and other public-facing professionals can strengthen their discoverability, establish authority and secure earned-media opportunities.
Jordan is a publicist, visibility strategist and intellectual talent manager with a previous career in zoology, veterinary science and science writing. He founded JCS Strategies to help emerging and established public figures develop credible, media-ready brands and expand their public reach. Jordan also publishes content in his LinkedIn Newsletter, Visibility & Publicity Weekly.
